Print on demand, who is the executor?

The fingertips touch screen, such as a cup of coffee boiling time, then the machine spit out a copy of a new book, just a few minutes to get according to their own need to print out of the book, this is a picture of how comfortable! 

Before 2000 there were digital presses, and the technical problem of printing only one book at a time had been solved. With the rapid development of digital technology, there is no technical constraint on on-demand printing. Mr. Lv Lizhe from Taiwan for everyone analysis  from the press VS printing factory, who is the executor of on-demand printing’ angle，what is the reason for on-demand printing bland existence?

Publisher: printing equipment on demand is hard to succeed

In 2012, Taiwan city's largest publishing group, the city media holding group, invested in digital presses, At the same time, It pushed out a publishing service of "one book for yourself.", On the surface, it seems to have launched a new set of personal publishing and printing services, In fact, the real purpose behind is to solve press stock book without benefit. Unfortunately, this on-demand print business model did not last.

Take India on-demand printing market as an example:

India has a vast territory and a large population. Every 100 kilometers, it meets people of different colors, religions and language. There are 17 kinds of words on the India banknote, that is, the official language has 17 kinds, including English and Hindi. Because of this situation, in the Internet is not yet developed era, Newspapers dominate the media market of different ethnic groups for a long time, Monopoly makes most large newspapers in India own large publishing houses and printing houses. These print house don't just serve their own group, Everything else has been well managed, Even if they have digital presses, they do not use on-demand printing as their main business item, So far, I haven't heard of any publishing company's successful on-demand printing service.

Since publishing houses perform printing on demand, it is difficult to succeed, So for printing house, how can we carry out on demand printing business ?

Printing plant: from the accumulation of customer resources began

On demand printing services are run by publishers, with many successful cases, Take the Lightning Source Inc in the United States as an example, It belongs to Ingram large publishing group, is a demand printing global benchmarking enterprise. The company was founded in 1993, Formerly it is Content management technology, inc., it specialized offer a content management system for publishing houses, That is, help press to scan paper books into printed and reproduced electronic image files, And build a database so that publishers can easily find old books, And turn into an e-book or print. The more customers accumulate, the more content the flash power saves, By the time the digital presses mature, flash power has begun to provide printing services for short editions.

The company has now printed 10 million books for American publishing houses, The number of printed books doubles each year, Even got a lot business of press front page books. At present, On-demand printing services for flash power are available in the United States, Europe and Australia, Tens of thousands of books are printed every year, with an average of less than 2 books per order.

Accumulation of customers is king!

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