Benefits of Outdoor Advertising

• Outdoor Advertising targets the mass market
• Re-inforces the availability of the brand
• Re-assures the consumer of the brand choice
• Provides the retailer with proof of advertising support
• Reaches markets no other advertising medium can
• Visibility
• Builds brand loyalty
• Maintains brand dominance
• Strategically located
• Coverage, frequency and impact
 

Why Use Outdoor Advertising

1.  Last universal advertising media
• Last true broadcast advertising medium
• The most public advertising medium available
• Free to user
• Media fragmentation


2.  Target your audience efficiently
• Target a precise audience in a specific city or broad based population
• Efficiently target particular ethnic groups, ages, income or other demographic segments


3.  Positioning at point of purchase
• Over 70% of purchase decisions are made in store
• Provide the last hit before the purchase
• Generate extensive awareness near point of purchase


4.  Outdoor advertising cannot be 'turned off'
• Outdoor advertising is 'on' 24 hours per day
• Extends the life of your advertising campaign


5.  Larger than life
• Big brand feel
• Outdoor advertising compels attention and stimulates recall
• Size builds brand's stature


6.  Consumer pull distributor push
• Visual support to distributors
• Encourages trade retailers' endorsement and in store exposure
• Ideal for penetrating competitive strongholds


7.  Consumers like outdoor advertising
• Sources of information for new products, store locations and event advertising
• Become talking points
• Geo-demographic relevance


8.  Access to hard to reach consumers
• Leisure time
• Free to user
• Young people
• Business people
• Lower income areas where other advertisingmedia are not available or accessed


9.  Media mix
• Outdoor advertising can be combined with other mediums
• Outdoor advertising increases the reach and frequency of the overall campaign
• Reminds consumers about campaigns in other media


10.  Outdoor advertising is reported in other media
• Outdoor is in the public domain
• Outdoor is talked about
• Other media report on exceptional creativity, new campaigns, interesting news about clients, all of which generate valuable extra coverage and exposure