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RE:Benefits of Outdoor Advertising
"faguangzi published on 2016-11-09 08:51:05
Benefits of Outdoor Advertising • Outdoor Advertising targets the mass market • Re-inforces the availability of the brand • Re-assures the consumer of the brand choice • Provides the retailer with proof of advertising support • Reaches markets no other advertising medium can • Visibility • Builds brand loyalty • Maintains brand dominance • Strategically located • Coverage, frequency and impact   Why Use Outdoor Advertising 1.  Last universal advertising media • Last true broadcast advertising medium • The most public advertising medium available • Free to user • Media fragmentation 2.  Target your audience efficiently • Target a precise audience in a specific city or broad based population • Efficiently target particular ethnic groups, ages, income or other demographic segments 3.  Positioning at point of purchase • Over 70% of purchase decisions are made in store • Provide the last hit before the purchase • Generate extensive awareness near point of purchase 4.  Outdoor advertising cannot be 'turned off' • Outdoor advertising is 'on' 24 hours per day • Extends the life of your advertising campaign 5.  Larger than life • Big brand feel • Outdoor advertising compels attention and stimulates recall • Size builds brand's stature 6.  Consumer pull distributor push • Visual support to distributors • Encourages trade retailers' endorsement and in store exposure • Ideal for penetrating competitive strongholds 7.  Consumers like outdoor advertising • Sources of information for new products, store locations and event advertising • Become talking points • Geo-demographic relevance 8.  Access to hard to reach consumers • Leisure time • Free to user • Young people • Business people • Lower income areas where other advertisingmedia are not available or accessed 9.  Media mix • Outdoor advertising can be combined with other mediums • Outdoor advertising increases the reach and frequency of the overall campaign • Reminds consumers about campaigns in other media 10.  Outdoor advertising is reported in other media • Outdoor is in the public domain • Outdoor is talked about • Other media report on exceptional creativity, new campaigns, interesting news about clients, all of which generate valuable extra coverage and exposure  "