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Advertising giants fight for $500m City of Sydney contract

Release time:  2018-02-07 Release source:  Jennifer Duke author:  ADNose browse:  134


Outdoor advertising companies are competing for Australia’s most valuable outdoor advertising contract with the City of Sydney, with one reportedly teaming up with a telco to make a bid for the sought-after deal.


Expressions of interest closed for the City of Sydney street furniture contract on Tuesday, with most of the industry's biggest names keen to get their hands on the agreement to deliver bus stations, billboards, free WiFi and digital kiosks, said to be worth about $500 million.


An expression of interest is often the first step in the tender process, typically followed by a request for tender sent to companies selected based on these proposals.


The winner of this tender will find themselves holding onto a contract potentially worth tens of millions of dollars a year, in a deal expected to be up to 15 years long.


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