Austria is located in the center of Europe, bordering Hungary and Slovakia in the East, Italy in the south, Germany and Czechoslovakia in the north. It has a superior position and covers a wide market. It is worthy of the name of "the heart of Europe". Recently, at the "investing in Austria: business environment and outlook after the epidemic" organized by Beijing Municipal Bureau of Commerce, Austrian national investment promotion agency and China international e-commerce center, Austrian government agencies and representatives of Chinese enterprises in Austria described Austria's industrial advantages and presented a "stepping stone" for investment cooperation to Chinese Enterprises.


"As an international financial service center for emerging economies in central and Eastern Europe, Austria is an ideal place for Chinese enterprises to enter the European market." Wu Shanshan, China's chief representative of the state investment promotion agency of Austria, said: for example, industrial and Commercial Bank of China Austria Co., Ltd. opened in Vienna in 2019, ZTE has taken Austria as its central and Eastern European headquarters.


Austria is a powerful industrialized country. As a basic industry, industry accounts for 29% of GDP in 2019, and tourism only accounts for 15%. According to Wu Shanshan, Austria's economy is full of vitality and the atmosphere for industrial innovation and development is good. At present, there are 65 leading enterprises in the world and European markets with sales volume of more than 200 million euros, including magnetail, which provides manufacturing lines for Jaguar, BMW and Mercedes Benz.

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For one belt, one road, which is developing along the lines of the central and Eastern European market, Austria is also an excellent choice. ZTE has set up an operation center in Austria as early as 2007, and Great Wall Motors has set up the only R & D center in Europe. As a bridge connecting the eastern and Western European markets, more than 20% of Austria's population is migrant population and has multi lingual talents, she said. Although compared with China, Austria's labor cost is slightly higher, but the corresponding is high productivity. According to a survey, Austrian employees have 16% higher production capacity than the European Union level, and their initiative and loyalty rank high, and there is no strike. Austria's basic and practical dual track education and special vocational education provide enterprises with a large number of manufacturing enterprises with operational ability. Flexible modern labor law also provides a larger space for the development of enterprises. In addition, Austria has a sound funding system and many public institutions supporting enterprise R & D. government funding for R & D accounts for more than 3% of GDP expenditure.


In response to the concerns of enterprises about market security and stability, Wu Shanshan said that Austria pursues the policy of non alignment and neutrality, reliable and transparent laws, and efficient operation of public administration system. For example, Austria's e-government system ranks first in Europe. Novel coronavirus pneumonia is a safe and safe way for Austria. It requires people to strictly abide by the safety regulations during the epidemic prevention, wear masks to maintain safe distance and reduce social activities, and they can be regarded as the European example in the fight against the new crown pneumonia. Not long ago, novel coronavirus pneumonia was surveyed by deep knowledge, a think-tank in the United Kingdom, making Austria the sixth place in the world.


"At present, four direct flights from Vienna to China have been opened to Beijing, Shanghai, Shenzhen and Urumqi, and the routes are still increasing, which shows that China's economically developed regions are closely linked with Austria, and their attraction to Chinese enterprises is also growing." As a member of the European Union and the heart of Europe, Austria plays an important role in the healthy and stable development of China EU relations, and has great potential in promoting international cooperation to fight the epidemic and recover the economy, she said.