In the "double 11" online shopping activity just held by Chinese e-commerce enterprises, the huge consumption data has attracted worldwide attention, which not only reflects the vitality and potential of the Chinese market, but also shows that many enterprises rely on cutting-edge technologies to conduct innovative marketing and product customization in the Chinese market.


According to data released by alibaba on its e-commerce platform, sales reached $1 billion in the first one minute and eight seconds of the event. Nine hours later it was $22.6bn, up 25 per cent from the same time last year, and equivalent to more than 80 per cent of the online sales of us rival amazon in the third quarter. In addition, jd.com, pinduoduo and other e-commerce platforms have also achieved considerable sales data.


Reuters also noted that foreign brands, including apple, l 'oreal and uniqlo, also reported strong sales on nov 11. Bloomberg reports that singles' day is not only a carnival for consumers, but also "a measure of the health of the Chinese economy" for investors, citing RichardWong, head of information and communications technology for Asia Pacific at Frost&Sullivan.


Behind the huge amount of consumption data, many enterprises have empowered themselves through the Internet, big data, cloud computing and other cutting-edge technologies to occupy more market share in the increasingly demanding consumer market.

B58EE95B05A885C28A7687FC6558B3C24F76DEE7_w630_h472.jpg

Many foreign media are marveling at China's consumption power by focusing on the sales data of three squirrels, a Chinese snack brand. Among them, Forbes magazine believes that with the help of big data, China's consumer demand has been continuously tapped, and the production side has been forced to make more explorations and innovations in the richness of food taste and the iteration and upgrading of taste.


Empowered by big data and other technologies, in addition to existing consumer groups, the increment of consumer subject is being activated continuously. Over the past two years, taobao Tmall has gained 226 million monthly active users and 208 million annual active consumers, 70% of which came from the sinking market.


To meet the needs of customers in the sinking market, the three squirrels will use their advantages of the supply chain in this area and introduce the corresponding product types and combinations, according to the people involved. The company, together with mainstream e-commerce platforms, social e-commerce platforms, aliretcom platforms, self-operated apps and group purchase, has built the company's omni-channel marketing model, which provides driving force for the company's sustained profitability and reduces the risk of concentration of sales channels.


L 'oreal also said that China's consumer upgrading is in the ascendant. The company noted that China's urban population grew rapidly from 43.9% to 57.35% between 2006 and 2016, adding more than 200 million people to the urban population. Among the more than 600 cities in China, there are more than 200 large cities with a population of more than 1 million, larger than the total number of Europe.