The development of cross-border e-commerce in China is obvious to all. Since the beginning of this year, a series of policies to encourage the development of cross-border e-commerce "red envelopes" have been launched frequently. On January 1, the e-commerce law of the People's Republic of China was issued. Starting from January 1, China will continue to implement the current supervision policy on cross-border e-commerce retail imports. The cross-border e-commerce retail imports will not be subject to the requirements of the first import license, registration or filing, but will be subject to the supervision of personal imported goods. On March 5, the second session of the 13th National People's Congress proposed to reform and improve cross-border e-commerce and other new business support policies... Recently, the general office of the state council issued a plan for the division of key tasks of teleconference on deepening the reform of "delegating, regulating and serving" and optimizing the business environment, and proposed that the general administration of customs and other departments introduce and improve relevant policies and standards for cross-border trade.

"It is a major policy of the central government to support new business models and models. New business models and models emerging in cross-border e-commerce, especially integrated foreign trade services, play a very important role in China's foreign trade transformation." Foreign economic and trade university professor, director of the international business research center, ccpit expert committee wang "China trade news" reporter interview, said China's foreign trade integrated services compared with some developed countries still have gap, therefore, to further implement the policy, the new model of new forms with the original policy and regulation for cohesion is important in the development of cross-border electricity, the next step work and the biggest challenge.

Micro, medium and small cross-border e-commerce is increasing

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As a result of various policies, cross-border e-commerce in China has ushered in a new wave of development boom. According to a report on China's cross-border e-commerce market in the first half of 2019, the size of cross-border e-commerce transactions is expected to increase to 10.8 trillion yuan in 2019 against the background of increasing user demand and strengthening standardization.

"China's cross-border e-commerce imports and exports, especially exports, are still growing in 2019." Wang jian said that this is because global trade is becoming increasingly fragmented, especially overseas consumers, small and micro enterprises, etc. are beginning to seek business opportunities and purchase products from the Internet. In addition, e-commerce platforms and Internet sites are becoming mature and convenient, and overseas sales channels are also being established.

Relevant policies also show support for fragmentation and quantification of cross-border e-commerce retail. At the executive meeting of the state council held on July 3, the state council formulated and improved policies to promote cross-border e-commerce and other new business forms, proposed to support the development of cross-border e-commerce and other new business forms, implemented the "no ticket and no tax exemption" policy for e-commerce retail exports in the comprehensive pilot zone of cross-border e-commerce, and introduced a more convenient method for enterprises to check and collect income tax.

Wang jian said that the implementation of the "no ticket and no tax exemption" policy by cross-border e-commerce companies will play a certain role in promoting cross-border e-commerce retail exports, namely the export of cross-border e-commerce fragmented trade. The "ticket-free exemption" means that exporters or individuals are free from VAT invoices and can enjoy VAT exemption benefits as long as they register information such as the name of the seller, taxpayer identification number, name of the goods, quantity, unit price and total amount. Zhu qiucheng, CEO of ningbo new Oriental industry and trade co., LTD, said that the "no ticket tax exemption" has greatly reduced the labor and time costs of cross-border e-commerce enterprises and accelerated the tax refund process.

"Although the number of exports through the" 9610 "special customs supervision code is limited, it plays an important role in promoting the operation of small and micro cross-border e-commerce businesses and cross-border e-commerce retail exports. Wang jian said that in the future, small, medium and micro cross-border e-commerce will continue to increase, and fragmentation will be one of the important development trends of cross-border e-commerce retail.

Cross-border e-commerce platform works closely with processing plants

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A few days ago, chuangxiang (tangshan) e-commerce co., ltd. declared the export of cross-border e-commerce goods to the caofeidian customs of shijiazhuang customs. The goods, 100 toys, are the first batch of cross-border e-commerce goods to be exported under the supervision of shijiazhuang customs. According to zhang zhengui, deputy director of caofeidian customs, which is affiliated to shijiazhuang customs, cross-border e-commerce export business landed in caofeidian, realizing the whole process of paperless customs clearance, further reducing customs clearance time, allowing enterprises to experience the convenience and efficiency of cross-border e-commerce export at home.

According to the executive meeting of the state council, the next step is to add a number of pilot cities to the existing 35 comprehensive pilot zones for cross-border e-commerce, according to local wishes. Wang jian believes that the pilot cities of cross-border e-commerce have the potential to continue to expand, and some provinces and cities with non-cross-border e-commerce pilot hope for such a policy. Under the premise of effective control and supervision, the advanced experience of cross-border e-commerce is worthy to be replicated in other regions. For example, cooperation between the public service platform of hangzhou cross-border e-commerce comprehensive pilot zone and private foreign trade comprehensive service platform.

"Cross-border e-commerce in China also presents a trend of joint development between cross-border e-commerce platforms and some foreign trade processing factories, namely, former foreign trade contract factories." Wang jian said that many foreign trade processing factories in China are cooperating with cross-border e-commerce platforms. On the one hand, foreign trade processing factories sell products through e-commerce platforms.

Wang jian explained that this is because cross-border e-commerce platform and foreign trade processing plants have complementary advantages, especially the reduction of foreign orders in traditional channels has also prompted foreign trade processing plants to transform, they began to cooperate with cross-border e-commerce platform, using cross-border e-commerce platform to develop overseas business.

A person in charge of a clothing factory told reporters that, before, clothing factories are dealing with brand owners, but now the garment processing orders customers, e-commerce customers more and more. Dai xijun, general manager of hefei bunol solar technology co., LTD., said the company mainly exports photovoltaic power systems for household use through e-commerce channels. At present, the company has opened three stores on cross-border e-commerce platforms such as alibaba international station, and the export volume reached more than 50 million us dollars in 2018.

Cross-border e-commerce imports bring consumption back home

Zhang tianbing, managing partner of deloitte's asia-pacific consumer and retail industry, said Chinese consumers were becoming accustomed to buying imported goods through cross-border e-commerce. Through the tracking of users over the years, it is found that in the years after they tried to purchase imported goods through cross-border e-commerce platforms, the customer unit price of new users and the number of categories purchased per capita all showed an increasing trend year by year.

According to statistics from the tax administration of the general administration of customs (Shanghai), in the first half of this year, the list of imported goods of cross-border e-commerce retail reached 220 million, with the value of goods worth 45.65 billion yuan, up 20.9% and 24.3% year-on-year respectively, much higher than the 1.4% growth of goods import in the same period. The import volume of cosmetics, milk powder, diapers, food and other daily consumer goods ranks the top among all 1,321 cross-border e-commerce retail goods.

"In terms of cross-border e-commerce imports, health care products and cosmetics imports are growing rapidly. Cross-border e-commerce imports are becoming more standardized and diversified." Mr Wang said. It is known that merchants can connect cross-border goods imported from overseas through cross-border ERP system and multi-channel supply chain to introduce foreign high-quality goods and enrich product categories and services.


Cross-border e-commerce bonded stocking model also provides convenience for cross-border e-commerce imports. Qian kecheng, general manager of changsha banlu supply chain management service co., LTD., said that it usually takes more than ten days for overseas commodities to reach consumers. In the stocking mode, goods can be prepared in the bonded area in advance. Compared with the past, stocking mode has advantages in customs clearance efficiency, logistics cost, customer experience and other aspects, making it cheaper for enterprises to do cross-border e-commerce and more convenient for consumers to buy imported goods.

Wang jian said that as cross-border e-commerce channels are recognized by more consumers, the trend of bringing consumption back to China through cross-border e-commerce import channels continues. Cross-border e-commerce imports, especially retail imports, play an important role in promoting domestic consumption upgrading and industrial upgrading, and these effects are emerging.