Marketing is a fringe science that integrates various disciplines, and advertising is one of them. Advertising in the major of marketing is just a course, not a system. Similarly, marketing in advertising is just a course.
Study advertising, need to look at from the perspective of marketing, in-depth; To study marketing, we must consider the application of advertising principle.
1. From the perspective of research content, they both belong to the economic category: the study of advertising cannot be separated from the application of marketing theory.
2. Advertising and marketing are an important part of business management, as well as the relationship between the whole and the parts. The central task of marketing is to complete sales, advertising is to achieve marketing goals and activities, advertising strategy to comply with the marketing strategy.
3. The ultimate purpose of advertising and marketing activities is the same: to meet various needs, desires and needs of consumers.
Graduates majoring in marketing can be engaged in market research, marketing planning, advertising planning, market development, marketing management, sales service, teaching and research. Marketing personnel is an indispensable talent for large enterprises, most small businesses easily confuse the concept of sales and marketing.
Graduates majoring in advertising can be engaged in education, media advertising departments, advertising companies, market research and information consulting industry, and enterprises and institutions engaged in advertising management, advertising planning, creative and design, marketing planning and other work; Or further study for master's degree in this major and related majors.
The employment direction and positions of advertising and marketing are as follows:
Employment direction of advertising:
After graduation, students majoring in advertising can work in news media advertising departments, advertising companies, market research and information consulting industry, as well as enterprises and institutions engaged in advertising management, advertising planning, creative and design, marketing planning and market research and analysis.
Brand manager, marketing manager, new media manager, graphic design, graphic designer, copywriting planning, art, sales representative, sales manager, taobao art, copywriting, marketing specialist, account manager, recruitment specialist, planning manager, etc.
Marketing employment direction:
After graduation, students majoring in marketing can be engaged in enterprise marketing management, customer resource management, network marketing management, marketing planning, marketing diagnosis, market research and consulting and other work in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, securities, tourism and real estate.
Marketing business manager, marketing program planner, enterprise market research analyst, enterprise sales representative, customer service manager, etc.
I can be engaged in market research, marketing management, advertising planning, promotion and implementation and related management in manufacturing industry, service industry, information technology industry, financial and trade institutions, non-profit institutions and government departments, etc., or I can further study for graduate students.