Case 1: Random events Let consumers “take advantage”

There is a restaurant called “Surf Grill Bar” in the United States. The location of the store is not very good, because there is a suspension bridge not far from the store. Whenever a ship passes, the suspension bridge will rise for 5-7 minutes, blocking some consumption. Enter the store. However, the owner of the bar made the suspension bridge obstacle become a customer advantage through “small means”. How did he do it?

The bar owner launched the "lifting bridge, beer discount" activity, beer sold only 25 cents when the suspension bridge rose. It was this small event that made consumers think that they were taking advantage of it, so the bar became a constant stream of people and gained a good reputation.

Case study: The restaurant has a superior geographical position, and its rental cost is bound to be higher. It may be too much pressure for small and medium-sized food and beverage owners. But if the location is not good, can't you really attract customers? In fact, it is not entirely true. Just like the boss in this bar, it can turn the disadvantage into an advantage, and also add some randomness and fun, so that consumers are full of expectations for the store.


Case 2: Game mentality motivates consumers to repurchase

There is a coffee shop on the high-rise, the window of the coffee shop is facing a parking lot, and the parking space on the glass of the cafe can just see a parking space in the parking lot.

The coffee shop owner launched a game, for example, a coffee original price of 30 yuan, the coffee shop provides consumers with two options: buy a cup of coffee at the original price, give 10 yuan more to participate in the "guess car color" activities, quiz next The color of the car parked on the parking space. If the answer is correct, the 10 yuan participating in the activity can be exchanged for a cup of coffee; if the answer is wrong, the 10 yuan participating in the activity can be accumulated to the next consumption.

In fact, after the game starts, there is no loss for the consumer. Even if the answer is wrong, the consumption deduction can be accumulated, and the game itself is very interesting, so there are many participants, adding a lot to the coffee shop. Repeat customers."

Case Study: Customizing the game for vehicle color is also a random event to some extent, but its purpose is to increase the customer's repurchase rate. For the merchants, this is a stable and unprofitable sale. If the customer guesses it, this interesting activity will be spontaneously shared to the circle of friends, bringing more people to experience. If you guessed it wrong, it would be equivalent to a “rechargeable membership card” in the coffee shop, which would increase the repurchase for the merchants and pull back and forth. Although this is very similar to the “Lucky Big Turntable” activity of some catering merchants, it is obvious that this random random event of gameplay can stimulate the interest of consumers to participate.


Case 3: Fresh play, attract consumers' attention

The most popular gameplay on the previous vibrato has a long jump discount. The farther you jump, the more affordable the discount. There are also stores that have launched “King of Glory and Segment Dining Benefits” and clearly marked a “segment” discount in the advertisements. From “Bronze slag not discounted” to “The strongest king hits 6.8 fold”, 6 types are classified. Different discounts. There is also a restaurant that has launched a “fantastic trick” to attract customers. The higher the heel of the shopper, the greater the discount. For a time, I attracted a lot of girls who wore “hate the sky” to come to spend.

It is necessary to pay special attention to the fact that the marketing activities selected in the store are particularly fun and highly involved, and will be widely spread to increase sales and promote revenue. After the event, it is necessary to repeat the effect of the activity, whether it achieves the purpose of the activity, whether the gear position is set properly, the turnover situation, adjust in time according to the situation, or accumulate experience for the next time to hold similar activities.