Got Milk (California Milk Processor Board)
The meaning of Got Milk is not just a slogan. It is marketing, it is a wave. The cause was nothing more than a charity event initiated by Body By Milk in the United States, inviting some influential entertainment and sports stars to take photos of “milk mustache” and publicize the benefits of drinking milk. It has been screaming for all Americans for nearly a decade and is considered to be the greatest advertising campaign of all time. After the interesting series of ads in Got milk, we found the hidden soul of the spread: Got milk is selling entertainment culture and fashion spirit. All Got milk advertisements have a world-famous milk hu, which has become a unified image logo. Just look at Got milk's celebrity endorsement list to find out who is in the entertainment industry. Not to mention Yao Ming, Zhang Ziyi, Jackie Chan, Beckham, even Pikachu, Hulk, Garfield also made advertisements with milk beard.
I’m Lovin’ It. (McDonald’s)
The promotion of “I like it” is the first time McDonald’s company has teamed up in more than 100 countries around the world to use the same set of advertisements and the same kind of information for brand promotion. From the actual effect, it is in line with the maverick attitude of the young consumer groups, which makes this fashion slogan stand out and lead the trend.
We Try Harder. (Avis)
Avis rents a car: We are second, so we work harder. Either the first, or the first. I have never seen a brand so honestly that I am the second. Avis car rental has effectively won the trust of consumers with a modest and sincere attitude. Let everyone believe that they are the second, always better than obscurity, be regarded as a breakout coup. After the advertisement was launched, Avis achieved a major breakthrough in turnover, turning from a loss-making company to a company with good reputation and considerable profits.
It Gives You Wings. (Redbull)
Red Bull drinks are sourced from Thailand and are sold in more than 70 countries around the world. In Europe, "Redbull gives you wings" is a very famous ad. Compared with the slogan popular in the Chinese market, such as "sleepy tired to drink red bull" "your energy is beyond your imagination", "Red Bull gives you wings" is more emotional, it seems to add more to the description of its motor function More spiritual connotation.
Guinnless isn’t good for you.
In the past, Guinness used the slogan “Guinness is good for you”, but was ordered to stop using it. "Don't deceive everyone! Guinness is a spirit! It's alcoholic and can't be healthy!" In response, Guinness's advertising company responded with a slogan "Guinnless isn"; t good for you"; The suffix of "less" means no, no, the creator skillfully combines the brand name of Guinness beer with "less" into a new word, as the name suggests, the whole sentence means "no Guinness beer is bad for you. "Because it is a double negation, it conveys a more positive meaning - "Guinness beer is good for health."