A bizarre art form invented to promote Lucky Strike cigarettes could bounce back in the Instagram age, or it could die with the few people who know how to do it.
The one thing they didn’t tell him was that it was going to feel like “a roller coaster ride that lasts 45 minutes and you can’t get off.” In a single plane skywriting situation, the plane is climbing, turning, diving, and the pilot is looking at everything upside down and backward, trying to turn the smoke on and off at the right time to make the letter. Hammond sings the Scooby-Doo theme song during flight to keep him in the right rhythm and make sure the letters are all the same size. That first flight, he was miserable and nauseated, but made it through, and now he’s arguably the most famous skywriter in the country. (He goes by Ghost Writer.)
“I LIKE TO GO UP THERE AND BE THE UNKNOWN SCRIBE”