In the post-epidemic era, the "double festival and a race" stimulate the overseas market consumption enthusiasm; cycling fever, fitness tide, driven by related categories continue to heat up; global manufacturing industry gradually rebounded a sign of the Chinese excavator is popular; under the shadow of the energy crisis, the European popular roof covered with Chinese photovoltaic... ...Alibaba International Station September Global Sourcing Festival is in full swing, which is known as the "Double 11" in the foreign trade industry and is often regarded as a weather vane for global buyers' sourcing needs...The September Sourcing Festival Cross Border Index released recently has sorted out many new consumption trends in overseas markets.
The "double festivals" represented by the traditional Western Christmas and Black Friday are the strongest consumption nodes in overseas markets in the second half of the year. During this period, consumers are more inclined to "buy high quality at low prices" and focus more on IP creativity and flexible customization. At the same time, Qatar World Cup represents the "one game" potential should not be underestimated. Demand for tournament-related apparel and customized peripherals is heating up rapidly, with products mainly sold to the Middle East host countries and South America, Southeast Asia, Europe and other regions with a large fan base.
Low-carbon travel combined with government subsidies in Europe and the United States, the global cycling market is likely to continue to heat up for years. With more than half of the world's production capacity of Chinese manufacturing has been in full swing to serve this demand, while the South American countries riding market demand for electric bicycles and electric scooters even more strongly.
In the fitness market, global fitness users continue to grow and are expected to exceed 1.3 billion people by 2023. The largest fitness demand country, the United States, has one-tenth of the population practicing yoga, and goods such as yoga mats and foam shafts continue to be hot.
September procurement festival cross-border index shows that the future of the global fitness market, commercial to domestic, miniaturization and intelligence has become a major trend, China as the world's largest supplier of fitness equipment will be well positioned to seize the opportunity. In addition, the fishing market is also continuing to heat up and will enter its peak season by the end of the year. An interesting perspective is that China's fishing gear exports account for 80% of the world's total exports, of which more than half from the "Weihai manufacturing".
With the global manufacturing industry rebound, food machinery, plastic machinery, machine tools and other demand continues to increase. Among them, China-made laser welding machine with no pollution, high precision, speed and other advantages, become the United States, Brazil, Russia and other markets explosive products.
International commodity prices continue to be high brought about by the increasing demand for agricultural machinery and mineral machinery. 2022 agricultural machinery exports grew 31% year-on-year. The oil press made in China has obvious competitive advantages especially in Asian and African countries due to its high oil yield and wide range of applicable raw materials.
In addition, governments to boost the economy to increase infrastructure investment to stimulate the construction machinery, building materials machinery and other strong demand. Construction machinery buyers are mainly concentrated in the "Belt and Road" countries, commodities tend to small automated, less than 3 tons of small excavators, in Brazil, Indonesia, Vietnam is quite popular. With the engine, hydraulic parts and other core components of the maturity of domestic substitution, excavators have become the most internationally competitive products made in China.
In terms of home improvement building materials, overseas home renovation has become a boom. Nearly 80% of the houses in the United States are more than 20 years old, and nearly 50% of the houses are more than 40 years old, so Chinese building materials manufacturers with overseas engineering capabilities will be the biggest beneficiaries of this business opportunity.
Affected by the soaring prices of natural gas, electricity and other energy sources, distributed photovoltaic and wind power complementary systems have become the mainstream of European market demand, and sales of household energy storage systems are rising rapidly under the subsidy policy. Rooftop PV is not limited to land, development conditions are more convenient, Spain, France and other countries have launched government subsidies, tax and fee reductions, accelerated grid approval and other policy measures to encourage the development of rooftop PV.
European market rooftop photovoltaic potential is huge, is expected to become an important growth pole of the photovoltaic industry. Cross-border index hints, domestic new energy business should focus on improving the whole chain of service capabilities, improve the mainstream market in Europe and the United States product certification, overseas after-sales installation and maintenance capabilities when the plus point.
In addition, with the popularity of new energy vehicles, lithium batteries are also accelerating to the sea. in the first half of 2022, China's lithium battery exports increased by 75.3% year-on-year. The United States is the most important market for China's battery exports, with a year-on-year growth of 101.35%.
