reply Classic advertising case

Likang fungicideprocess:1 testTrial in a dozen small citiesThe first bottle of 50 cents is paid by the manufacturer. If people are willing to continue using it after trial, they can purchase 6 bottles of 1 dollar bottle of medicine guaranteed by the pharmacist. If they are not satisfied with the effect, they can get a full refund. The result is very good.2 to expand to the country8, Van Camp lentil shredded porkProblem: 94% of women cook it at home, and only 6% buy it at the store.Solution:1 Conduct activities against home-made lentil shredded pork2Provide samples made by the factory, telling everyone why the lentils shredded at home are not easy to digest3 Explain the good reasons for factory production, how to choose ingredients, how to choose water quality, and how to cook differently.4 provide free sample samples for everyone to compare5 cans can be delivered to various lunch supply points and restaurants6Talk with the facts and tell everyone the number of sales at the supply locationVan Camp milk1 coupon with 10 cents discount2 interested people can cut the coupon to the dealer to buy3 talk about the benefits of canned milk4 Every time you buy 6 cans of milk, you can get a mysterious gift.Mark: Gifts must be what women want, as long as they are reasonably priced10, Hudson car1 Ordinary buyers are more concerned about good engineering design2 highlights Howard Coffe, chief engineer3 List 48 engineers across the company, depicting their personality and achievementsOverland car1 Tell the brand story "The Wonderful Overland Story", describing how demand can make a forced company fail to pay off. This story allows the public to think and follow the trend.Experience: People, like sheep, can't judge value, so they will follow the trend of the public.12, Leo car1 The new model is named Leo Five Generation, which is different from other previous models.2 Highlight the promotion of Mr. Oz, claiming that this car is "my farewell work."3 Every signature on his advertisement shows sincerity.13, Mitchell car1 found features: this manufacturer has competent efficiency experts2Ad Title: "John Bate Efficiency Expert"3 tell the story of this person and the method he uses14, Studebeck car1 reference sales data2 Use real data to show how mass production can reduce costs15, Goodyear tiresQuestion: A straight-sided tire promoted by the manufacturer, the public has heard of it, but has never known what it is.Solution process:1 changed its name to “Yonggu Tire” and publicized “Tire permanent, 10% capacity expansion”.2 Daxie promotes the company's sales increase data, guiding many people to follow suit.3 later renamed "all-weather non-slip tires"Question: How do I get the dealer to stock?Solution: Print the name of the dealer in stock on the newspaper advertisement. Let dealers without stocks actively purchase tires for inventory.