Since the RCEP came into effect, cross-border e-commerce in its region has gained new vitality, with member countries promoting the digital transformation of foreign trade, and especially Southeast Asian countries sparing no effort in this regard. Chinese cross-border e-commerce companies have also become more optimistic about the Southeast Asian market and continue to promote their business in the region. A report released by the Boao Forum for Asia in July showed that China's cross-border e-commerce exports to ASEAN grew by 98.5% in the first half of the year. A research firm even predicted that more than half of the trade between China and Southeast Asian countries will be done by cross-border e-commerce by 2035.


"RCEP member countries attach great importance to the development of cross-border e-commerce, as well as to the construction of cross-border logistics systems and support for the construction of overseas warehouses, which will effectively solve the pain points faced by cross-border e-commerce enterprises such as long logistics timelines. However, RCEP member countries have different levels of economic development and different demands for import and export products, coupled with differences in social customs, cultural traditions and legal policies, in such a context, how to enable Chinese cross-border e-commerce enterprises to better plough into the RCEP market and further improve their localization has become a topic worth exploring." In an interview with China Trade News, Ding Guoxun, general manager of Guangxi Qidian Innovation Cross-border E-commerce Co., Ltd (Qidian Innovation Cross-border), believes that the key for Chinese cross-border e-commerce enterprises to improve their localization is to cultivate localized talents.

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According to relevant data, the number of employees in the field of e-commerce in China will reach 70 million in 2025, and the shortage of cross-border e-commerce talents in China will reach 9.85 million during the 14th Five-Year Plan. And the traditional vocational education training of cross-border e-commerce professionals has not been able to meet the current needs of the rapid development of the industry, and the education chain, talent chain, industry chain interconnected policy and system popularization and implementation efforts are weak. Ding Guoxun said, in the future, China needs to strengthen the integration of cross-border e-commerce industry and education, talent training, support capable and qualified training institutions, practice bases, industry colleges and other social training institutions, for cross-border e-commerce enterprise employees to carry out professional skills training; also to develop accurate cross-border e-commerce talent introduction methods, support key cross-border e-commerce enterprises to introduce outstanding professionals, accelerate the construction of professional, social and internationalized cross-border e-commerce talent team.


In this regard, Qidian Innovation Cross-border is putting into action. The company has proposed the development path of relying on industry to cultivate talents and relying on talent cultivation to drive industry. By virtue of Guangxi's location advantage facing ASEAN and the advantage of ASEAN small language talents, it has gathered and cultivated a number of talents, and built and improved the cross-border e-commerce service and incubation system.


For example, Qidian Innovation Cross-border relies on national offshore innovation and entrepreneurship bases for overseas talents, universities and international brand events to carry out cross-border e-commerce talent exchange activities and continuously explore ways and means of cross-border e-commerce talent cultivation at home and abroad. It explores the joint construction of a cross-border e-commerce industry academy, and supports the construction of cross-border e-commerce majors and talent cultivation system in Guangxi colleges and universities with the guidance of cross-border e-commerce industry composite talent cultivation. At present, the company has cooperated with 21 colleges and universities in Nanning to establish Guangxi Cross-border E-Commerce Industry and Education Union, and established "Cross-border E-Commerce Industry College" with Guangxi International Business Vocational and Technical College, Guangxi Financial Vocational and Technical College, Guangxi Nationalities Teachers' College and other colleges and universities respectively, so as to build a vocational education talent cultivation driven by the technological progress of industry enterprises. The industry-education integration talent gathering place; also with Thailand Chulalongkorn University, Vietnam Confucius Institute and other Southeast Asian institutions to cooperate in training cross-border e-commerce talent.

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"We cooperate with domestic universities to jointly recruit international students. We attract international students from ASEAN countries to study cross-border e-commerce in China, set up a targeted cross-border industry curriculum system, help international students master the core points of cross-border e-commerce, and encourage them to innovate and start their own business in China. We also actively assist returnees and overseas high-level talents to come to Guangxi to engage in entrepreneurship or work in cross-border e-commerce." Ding Guoxun said that unlike most Chinese cross-border e-commerce enterprises that prefer to do export business, the company encourages international students to engage in cross-border e-commerce import business and sell their country's special products to China, so as to achieve better "going out" by better "bringing in". The company encourages international students to engage in cross-border e-commerce import business and sell their country's special products to China, so as to achieve better "going out" with better "import".


In Ding Guoxun's view, this has at least three benefits: first, it can play the role of China's huge market and expand China's imports from Southeast Asia, so as to further strengthen the foundation of economic and trade cooperation between China and Southeast Asia; second, it can let Southeast Asian students see the advantages of China's supply chain and learn China's cross-border e-commerce experience, so that they can provide localized services for Chinese enterprises in the future; third, it is conducive to promoting the cultural exchange between China and Southeast Asian countries and promoting the localization of the business. cultural exchanges with Southeast Asian countries and promote people-to-people exchanges.


"China can be said to be one of the best in the world in terms of cross-border e-commerce development, and it can also be said to reflect the responsibility and commitment of a big country if it can transfer its experience and model to some developing countries in Southeast Asia and drive the development of local cross-border e-commerce, especially to promote their exports." He also said that all parties now need to look at talent training from the perspective of building a cross-border e-commerce ecology. Nowadays, most enterprises' talent training only focuses on marketing and live streaming, etc. In fact, they also need to train talents in supply chain management, customer service, translation and foreign trade comprehensive services to solve the localization problems of Chinese enterprises and provide strong support to further improve the RCEP cross-border e-commerce ecology.